Tracklist: the reel
Strategy you can watch. Podcasts, TVCs, DVCs and performance creative — briefed, directed and shipped. Press play on any screen; everything streams right here.
One strategist, the whole line: positioning, then creative, then production, then performance.
Triple schezwan is rice, noodles and gravy on one plate. Brand, content and performance from one creative strategist. Same idea.
Podcasts — strategy & directionConcept, format, guest strategy and direction at OWLED Media.
TVCs & DVCs — strategy & production opsBrand films for paid and organic distribution, at OWLED Media.
Performance creative — creative direction at VedantuDVCs for paid acquisition on Meta. My creative; a 15-person performance team buys the media. Contributed to ₹1.8Cr to ₹3Cr MRR.
Events & partnershipsContent-led events at OWLED and Vedantu; YC-startup partnerships at Newzchain.
AI-native production
Not tool tourism. A pilot I led, then a rollout I ran.
Led the AI production pilot — and the company-wide rollout — at a billion-dollar edtech unicorn.
Running since March 2026 at Vedantu. As the pilot's single point of contact I chose the stack, built the workflows, ran the testing, trained the process into the team, and took it from pilot to final execution across the company. AI-assisted creative from this pipeline ships into live paid campaigns on Meta, inside a production system already doing 36 videos a week.
The pilot stack
Video: Magnific by Freepik (multi-model generative AI), Sync.so, Synthesia, Google Flow (Veo), HeyGen.
Audio: ElevenLabs, Voicemaker.
Image, design & build: Claude, ChatGPT, Gemini, Lovable, Emergent.
Proficiency: production-grade in every one of them. Tested, worked in, and got real content produced through each as the pilot's POC. Not demos — deliverables.
Receipts
TRIPLE SCHEZWAN FRIED RICE
Bangalore / 2022 to 2026 / table for one strategist
- Vedantu. AI production pilot to company-wide rollout, led
- Mar '26 >
- Vedantu. Video output, one quarter, same team, owned the rebuild
- 12 > 36/wk
- Vedantu. MRR my creative contributed to
- ₹1.8Cr to ₹3Cr
- Campaigns worked on. Views / brands / countries
- 100M+ / 50+ / 15+
- OWLED Media. Agency ARR while I ran the delivery machine
- ₹24Cr > ₹40Cr
- OWLED Media. Client accounts / vendor network, delivery led
- 30+ / 100+
- Newzchain. YC-backed startups signed as content partners, led
- 12+
- Newzchain. Podcast: created, directed and hosted
- S01
- Builtattic. Brand and product built as founder: AI tools / users
- 9 / 1,500+
- Aquos. D2C brand built from a B2B maker, revenue year one
- ₹3Cr
TOTAL1 strategist
Different companies, one job: start from the consumer, land the positioning, turn it into creative, get it produced, get it distributed, answer for the commercial result.
The verbs are graded on purpose: owned, led, directed, contributed. If it says contributed, other people moved that number too. If it says company, the company moved it and I ran part of the machine.
20+ months working remotely with teams and stakeholders across India, Singapore and San Francisco.
Side A: the work
Startups, agencies, in-house. Read it bottom to top: every seat added a discipline most creative strategists borrow from someone else.
- 2026
VedantuCreative strategy, AI production, scale. Lead creative strategy and direction for paid acquisition on Meta; a 15-person performance team owns media buying. Rebuilt production from 12 to 36 videos a week (3x) in one quarter with the same team. Led the AI production pilot from March 2026 and then the final execution across the company. Launch creative for courses and consumer hardware (SmartLamp, LearnTab). Creative I led contributed to ₹1.8Cr to ₹3Cr in MRR. Shared number.
- 2025Builtattic
Brand, product, founder. My own AI company for architecture and construction. Built the brand from zero: positioning, identity, voice, website and content hub for three audiences across 9 country markets. 9 AI tools, 1,500+ users, $1.5K MRR, $30K raised. Learned creative strategy from the owner's chair: every brief answered to my own P&L.
- 2024
OWLED MediaAgency: strategy and delivery at scale. AI-native creative agency, Bangalore and San Francisco. Strategy and direction on the podcast slate; managed delivery of brand and ad campaigns across 30+ accounts (boAt, OpenAI, Licious, Durex, Livspace, MobiKwik pre-IPO) and a 100+ vendor network, while the company grew from ₹24Cr to ₹40Cr ARR.
- 2023
NewzchainBrand, content, partnerships. Right hand to the founder of a Web3 and AI media startup (Singapore × San Francisco), fully remote for 13 months. Designed the brand system, created, directed and hosted the company podcast, and designed the partnership pitch that signed 12+ YC-backed startups as content and distribution partners. Platform reached 50K+ users.
- 2022Aquos
D2C brand from zero. Built a consumer brand out of a B2B apparel manufacturer: identity, storefront, content and performance marketing. ₹3Cr online in year one, team 0 to 12.
Side B: the visual record
- A Startup Cookbook, work portfolio 2024
- The Newzchain Podcast, director and host
- Newzchain partnership pitch, the deck behind 12+ YC-backed partners
- Newzchain brand system
- Faust app, product case study
- Aquos Overseas, D2C operations
- CAE.RO.AR, urban design at CEPT
- Female-led one person households in India, research
Features
50+ brands across campaigns, agency delivery and partnerships, in 15+ countries.
Featuring boAt, OpenAI, Livspace, Licious, Durex, MobiKwik, CRED, Zepto, Flipkart, Shopsy, super.money, Minimalist, Jupiter, Traya, Sleepyhead, Hawkins, Tata Play Fiber, Malabar Gold and Diamonds, Keventers, District by Zomato, Masters' Union, FYERS, Zupee, CASHe, Aditya Birla Capital Digital, Okaya, Ajmal, bitsCrunch, SecureDApp, NeoDocs, Stacksync, Z47, LearnApp, Abstra, Hyperpad, Aether, Alima, The Clueless Company, Sparx and Together. Agency delivery at OWLED Media, partnerships at Newzchain and campaigns of my own. Worked on, not owned: their brand strategy was theirs.
Liner notes
Design school taught me to think in systems. Startups taught me to make them sell.
5+ years, and every seat was secretly the same job: design, then marketing, then operations, then product, then a company of my own, now creative strategy at a unicorn. It wasn't a plan. In retrospect it was a curriculum for exactly this intersection: creative strategy, brand, content, performance, production, and the machinery to ship all of it.
Built for the US market: 13 months embedded, fully remote, with a San Francisco × Singapore founder. 12+ YC-backed partners signed. Campaign and delivery work with OpenAI and global brands in 15+ countries.
What I want now is one team, one brand mandate, and a long run.
- 2017All India Rank 2, CEPT University. Bachelor of Urban Design, 2022.
- 2022Author of an Amazon Top 30 bestseller.
- 2026Led the AI production pilot and company-wide rollout at a billion-dollar edtech unicorn.
- 13 moA founder's right hand, fully remote, for a Singapore and San Francisco startup.
- HoursAvailable 2pm to 11pm IST. That covers the full UK and EU working day and US East mornings until about 1pm ET.
- Remote20+ months working remotely with teams and stakeholders across India, Singapore and San Francisco.
The kit
Strategy: positioning and messaging, consumer research, campaign architecture, creative briefs, integrated and launch campaigns, brand identity and guidelines, creative direction.
Formats: podcasts (concept to direction to hosting), TVCs and DVCs, paid social video, events, brand systems, SEO content.
Performance: creative strategy and testing on Meta. Fluent in CAC, CPL, ROAS and CTR alongside performance teams. Creative that answers to a number.
Production machinery: pipelines that hold at 36 videos a week, vendor and agency briefing, creative budgets, campaign calendars, QA and sign-off gates.
AI production: Magnific by Freepik, Sync.so, Synthesia, Google Flow, HeyGen, ElevenLabs, Voicemaker, Claude, ChatGPT, Gemini, Lovable, Emergent. Pilot-to-rollout, at a unicorn.
Hands-on tools: Figma, Adobe Creative Suite, Meta Ads Manager and Business Suite, Notion, Asana, Google Workspace, HubSpot, Shopify. Trained in Python, SQL and JavaScript through CS50x (HarvardX): technical enough to be useful to engineers and analysts. Not one.
Book the act
Tell me what the brand needs to say, and to whom. I'll probably have opinions.
- +91 91317 78511
- Behance
- Open to full-time creative strategy and leadership roles, remote, worldwide
What can you hire Akshat Chaturvedi for?
Creative strategy for brands, end to end: positioning, campaign architecture, creative direction, content and production, and performance creative that answers to a number. Run across startups, agencies and in-house at a unicorn — podcasts, TVCs and DVCs, paid social creative on Meta, and AI-native production at scale. One strategist, the whole line.
Does he have US market experience?
Yes. 13 months embedded, fully remote, as the right hand to the founder of a San Francisco × Singapore startup. Signed 12+ YC-backed startups as content and distribution partners. Campaign and delivery work with OpenAI and 50+ brands across 15+ countries. Hours overlap US East mornings until about 1pm ET, daily, plus the full UK and EU working day.
What's the AI production experience?
He led the AI production pilot at Vedantu, a billion-dollar edtech unicorn, and then the final execution across the company — running since March 2026. As the pilot's single point of contact he shipped real content through Magnific by Freepik, Sync.so, Synthesia, Google Flow, HeyGen, ElevenLabs, Voicemaker, Claude, ChatGPT, Gemini, Lovable and Emergent. The output runs in live paid campaigns.
Is he available for remote work?
Yes. He is based in Bangalore, India, and is available 2pm to 11pm IST: the full UK and EU working day and US East mornings until about 1pm ET. 20+ months working remotely with teams and stakeholders across India, Singapore and San Francisco.
How do I hire him?
Email akshat.chv@gmail.com or message him on LinkedIn. Say what the brand needs to say, and to whom.